An overview of the e-guma Marketing Tools
The goal of all e-guma marketing tools is to make your coupon offer a talking point. Your customers and guests should know what's in store them - unique vouchers for their loved ones or themselves.
In this article, we will be introducing you to a variety of marketing and communication options.
In this article
Online shop linking on your website
Probably the most important communication platform is your own website - that means that excellent linking of the voucher shop on your website is the key to successfully selling vouchers. 
| Supporting article |
| Online shop linking on your website |
| Voucher icons for your website |
Your voucher shop
When your shop is visited, it must be impressive from the start.
You'll never get a second chance for the first impression
So check the following points:
- Does your cover image help inspire new customers to use vouchers?
- Is your starting text short, snappy and convincing?
- Is your voucher offer up to date and are the pictures consistent and attractive?
- Does the voucher layout match your corporate design? Is the layout up to date?
| Supporting article |
| Voucher shop settings |
| Change voucher offer |
| Design voucher layout |
Special offer and promotional code
Would you like to give your vouchers a special promotion for a fixed time? Then special offers and promotional codes are just the right thing for you.
| Supporting article |
| Special offer |
| Promotional code |
Social media
Your social media channels are highly suitable for advertising your experiences using vouchers.
| Supporting article |
| Link up social networks with e-guma |
| Social media posts |
| Facebook Call to Action |
| Facebook cover photo |
Local merchandising
There is nothing more valuable than drawing the attention of your existing customers and guests to your vouchers. Make your satisfied customers your own ambassadors!
| Supporting article |
| Sales promotion on site |
e-surprise voucher platform
Win new customers and sexpand the reach of your online presence
Your presence on e-surprise gives you the opportunity to promote your business and your vouchers via an additional online sales channel: you raise your profile, generate lucrative additional sales and attract new guests.
This marketing measure is currently only available to Swiss customers.
| Links |
| e-surprise voucher platform |
| This is why your presence on e‑surprise is worthwhile – Become vendor |
| Support-Center e-surprise |
Client information and newsletter
Give your customers who are purchasing vouchers the option of subscribing to your newsletter and export the customer information with a single click of the mouse from your e-guma Backoffice.
| Supporting article |
| Newsletter settings in your e-guma online shop |
| Manage and export client information |
Graphics
Here you'll find a selection of graphics for a special occasion, as well as for neutral daily use on your website and social media platforms, in your email signatures, newsletters or your local promotions.
| Supporting article |
| E-mail signature |
| Graphics for daily use |
| Graphics for Valentine's Day |
| Graphics for Easter |
| Graphics for Mother's Day |
| Graphics for Black Friday |
| Graphics for Christmas |
voucher2mobile
Left your voucher at home? With the voucher2mobile app, this problem becomes a thing of the past! The app conveniently allows the person receiving the gift to always have their vouchers with them on their smartphone.
| Supporting article |