Creating a voucher layout

In this article, you'll learn about all the most important aspects of creating a voucher layout. If you or your agency intend to handle the design of the voucher, we recommend that you take the time to read this article thoroughly.

How layouts are stored in e-guma

We create voucher layouts in Adobe's InDesign software, then export them as JPG files. A JPG file is stored for each and every voucher layout in e-guma. This JPG file contains all graphics, logos and other specific creative elements such as lines, frames, etc.

All other elements are automatically placed into the JPG file by e-guma when the voucher is ordered. Indeed, the following placeholder content is added:

The voucher or gift voucher label
Voucher title and description
Personalisation (voucher for/from, message)
Your business address
QR code or barcode
12-digit voucher code
Expiry date

Creating a voucher layout

The following elements are required in every vocher. Therefore, please specify a fixed location for all of these voucher elements when creating your design.

Title and description

e-guma automatically assigns a custom voucher title and description to every voucher. The title should take up no more than two lines. The description can contain approx. 400-700 characters (depending on the design).

Personalisation

Customers have the option of personalising their vouchers. This personalisation incorporates the following elements:

Voucher for
Voucher from
Personal message (max. 160 characters)

Voucher code

e-guma assigns a uniquely identifiable, 12-digit alphanumeric code (e.g.,GH5J-78LO-9AV7) to every voucher. This code is complemented by a QR code (measuring at least 1.5 x 1.5 cm). The QR code can be printed in colour, but it should be placed on a white or very pale background in a contrasting colour. As an alternative to the QR code, a barcode can be used intead, should you already have suitable barcode scanners.

Expiry date

The applicable expiry date is also printed on the vouchers.

Your address

Your customers should be able to identify your contact details as well as your company's logo on the vouchers.

Voucher

Practically all vouchers feature the term Voucher or Gift Voucher alongside the title and description. Naturally, we can remove this element if you prefer to do without it.

voucher2mobile

We also add the logo of e-guma's mobile app, voucher2mobile, to our vouchers. Learn more about this app here. This information is optional

Design limitations

e-guma does not support bold text
User-defined row heights are not supported
Font kerning and scaling is not possible in e-guma
Vouchers can be created to cover an area no larger than a DIN A4 sheet

Print@home layout

The print@home layout is used when customers choose to print their own vouchers at home. This layout absolutely must be stored in e-guma.

What to watch out for

Create the voucher layout in A4 format to suit all common home printers
Configure the margins to 1cm, as most home printers are not capable of borderless printing
The contrast should be as clear as possible, so that the voucher can also be printed in black and white (should your customer not have a colour printer at home)

Example layouts

On-site layout

On-site layouts are used if you want to print the voucher on site, at your own business location. You can use the same layout for on-site printing as for print@home printing, or you can create a custom layout for on-site printing if you prefer.

What to watch out for

e-guma supports a maximum of two diferent layouts: the print@home layout and the on-site layout. No more than two layouts can be stored in e-guma.
The on-site layout can be in a unique format (such as A5 or A6)

Layout variations

Pre-printed voucher faces

The front of the voucher is pre-printed on thicker paper (profesisonally printed in high quality)
The individual elements are then printed on the reverse by the e-guma software at your premises
160-200 gsm printer, so that you can use your printer to print without any issues

Pre-printed voucher cover with insert

The voucher cover is printed using elegant, high-quality paper by a professioanl printer
The individual elements from within e-guma are then printed on the insert sheet at your own premises

Example layouts

On-site voucher layouts

The data that we require..

... if we create the vouchers

Your house fonts as TTF (TrueType font) files
Your logo as an EPS file
Images that you would like to use for the vouchers (in the highest possible resolution)
Current brochures, business cards or other documents created using your corporate design (ideally as PDF files)

... if you or your agency create the vouchers

Layouts, ideally as Indesign files
All linked files such as images, logos, typefaces, etc.

Voucher design costs

During the project phase (which continues until go-live), the design and configuration of your voucher layout is included in the configuration charges.

if your business adopts a new corporate design, or if you simply want a fresh design after a few years, we will be happy to adapt your layouts as your requirements change, even after the project phase is complete. You can view the prices and further details of how voucher layouts are created: Prices Design Voucher Layout