The e-guma marketing tools for tickets at a glance
The goal of all e-guma marketing tools is to make your events and tickets a talking point. Your customers and guests should know what's in store for them - unique experiences for their loved ones or themselves.
In this article, we will be introducing you to a variety of marketing and communication options.
In this article
Online shop linking on your website
Probably the most important communication platform is your own website - that means that excellent linking of the ticket shop on your website is the key to successfully selling tickets.

| Supporting article |
| Linking up the ticket shop on your website |
| Ticket and event icons for your website |
Your ticket shop
When your shop is visited, it must be impressive from the start.
You'll never get a second chance for the first impression.
So check the following points:
- Does your cover image help inspire your customers?
- Is your introduction text short, snappy and convincing?
- Is your ticket offer up to date and are the pictures consistent and attractive?

| Supporting article |
| Ticket shop settings |
| Create a new event or admission |
Promo codes to reveal ticket types
Do you want to promote your tickets during a specific period or make them available to a specific target group only? Then promo codes are just the thing for you.
| Supporting article |
| Using promo codes to reveal ticket types |
Social Media
Your social media channels are highly suitable for advertising your experiences and tickets.
| Supporting article |
| Link up social networks with e-guma |
Client information and newsletter
Give your customers who are purchasing tickets the option of subscribing to your newsletter and export the customer information with a single click of the mouse from your e-guma Backoffice.
| Supporting article |
| Newsletter settings in your e-guma online shop |
| Manage and export client information |
Other possibilities
- On-site sales promotion by means of displays, posters or hangers, e.g. in lifts, sanitary facilities, changing rooms or display screens
- Notices and graphics in email signatures or other communication tools
- Social media posts with clear call-to-action

