Create your own product images quickly and easily

Good product images are crucial for the success of your online shop.

Product images are often the first impression potential customers have of your offering and can make the difference between a sale and a lost customer. Fortunately, you don’t need expensive equipment or a photo studio to create high-quality images—your smartphone is perfectly sufficient. In this article, we’ll show you how to create great product images in just a few steps.

In this article

• Prepare your products
• Use natural light
• Use a neutral background
• Keep the camera steady
• Manually adjust the focus
• Photograph from different angles
• Uniformity/Consistency
• Edit your images
• Test the images on your online shop
• Conclusion

Make sure your products are clean and free of dust or fingerprints, and that there are no price tags visible. Present the products as they would be delivered to the customer—focus on an appealing and tidy display.

Natural light shining from the side is ideal for showcasing products. Avoid direct sunlight, as it can cast harsh shadows. Place your product near a window to utilize soft, even light.

If daylight is insufficient, we recommend using a softbox or a light tent (especially for reflective surfaces like glass or metal).

Opt for classic three-point lighting (key light, fill light, and backlight) to optimally illuminate the product and create depth in the image.

A neutral background does not distract from the product and provides a professional look. A white or monochromatic cardboard sheet, a fabric cloth, a floor, or a wall with a wood look work excellently. Ensure that the background is clean and free of wrinkles.

To avoid blurry images, stabilize your smartphone. Use a tripod or, if one is not available, improvise with a stable surface. Many smartphones also offer a self-timer function to take the picture without touching the device.

Most smartphones allow you to manually adjust the focus. Simply tap on the area of the screen that you want to focus on—usually the product itself. Ensure that the product is clear and distinct.

Show your product from its best side! Photograph it from various perspectives to capture all important details. Also consider close-ups to highlight special features. Multiple images from different viewpoints give the customer a complete picture and increase their willingness to buy.

Example Demo Shop Steinau Park

Please use the same background, lighting, and framing for all images to ensure consistency in the shop. Also, make sure to display all products at the same scale to allow for optimal comparability.

Last but not least, it’s also important that you crop all images in the e-guma backend in the same format, so that all product images are presented uniformly and coherently in the online shop.

Simple image editing apps (we recommend canva, photoshop, or PhotoDirector) can optimize your photos. Adjust brightness, contrast, and sharpness to get the best out of your image. However, avoid excessive filters that make the product look unnatural.

Upload the images and check how they look on your website. Ensure that the colors are represented realistically and that the images also look good on mobile devices.

Example Demo Shop Beethoven Palace Hotel

With these simple steps, you can create professional product images that will impress your customers. Take the time to showcase your products with your smartphone—it’s worth it!

Good luck with your photography!